For over a year, I have worked part-time as a designer for ETHGlobal, an organization which hosts some of the world’s largest Ethereum-focused hackathons. Projects generally include creating and expanding branding for hackathon events, and on occasion I have also offered design services to event participants.
This was the first hackathon event I created design work for. A few initial branding assets had already been created for this event. However, they lacked consistency, especially with colour use, and editable file formats were not provided. While I did make use of the existing logo and general colour palette, for the most part I created the remaining branding content from scratch, including zoom backgrounds, promotional posters and social media cards. I used Natron, an open-source node-based program, to achieve the glow effect used throughout the branding.
Hackmoney zoom background
Another zoom background
In contrast to my work on HackMoney, I created the initial branding for ETHGlobal’s ETHOnline event, which was then expanded by other designers and artists. The aesthetic of this event was inspired by old 90s Apple advertisements. The use of a serif typeface and off-white background were both informed by this theme. In total, I created the initial event logo, modified ETHGlobal logo, and colour scheme. I also came back to the project to work on the final stage of design work, which included speaker cards and slide decks.
Initial branding demo
NFT Hack speaker card template
Scaling Ethereum presentation slide template
HackMoney 2021 youtube banner